TC Transcontinental to replace Publisac with new bagless ad flyer read full article on

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With a town of Montreal bylaw set to lead them to unlawful subsequent month, TC Transcontinental announced on Monday it’ll exchange its Publisac flyer bag with a brand new bagless newsprint leaflet incorporating a number of flyers into one.

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The printer described the brand new flyer as an “leading edge leaflet for Montreal that can scale back the quantity of paper from flyers via just about 60 according to cent and get rid of plastic fully.”

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The leaflet, which is outlined on newsprint and folded in 4, accommodates flyers from more than a few shops with “a restricted choice of pages” and shall be “accompanied via a virtual platform that can come with a much wider set of promotional choices for purchasers.”

No release date for the brand new flyer has been introduced, however the corporate mentioned extra main points could be supplied “via the tip of April.”

Remaining yr, town of Montreal passed a new bylaw that banned the universal distribution of advertising flyers, requiring those that wish to obtain them to opt in. The bylaw additionally outlaws the usage of plastic luggage to distribute flyers. The ones provisions of the bylaw come into impact on Would possibly 16.

TC Transcontinental challenged town’s transfer, pronouncing an opt-in style would make the Publisac unviable, punishing those that use the flyers to save cash on items. A identical bylaw handed in Mirabel prompted the company to stop distributing flyers there.

About Steve Faguy, Montreal Gazette

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